tom2517
300
RM
Jun 29, 2015,22:21 PM
is a master of marketing. They don't make their own movements, frankly you can basically say they are just a watch case maker. RM makes around 4000 watches a year and yet they have over 20 boutiques world wide, not to mention all that marketing efforts. So overpriced? of course! How else are they going to support the brand?
But RM is playing the right psychology, I don't know who are RM's biggest customers (but I know Chinese is Swiss watch industry's biggest customer, accounting for over half of all sales) but it wouldn't surprise me if it's the Chinese and Southeast Asians. There's a saying in Chinese "I don't care what is the best, I just want the most expensive".
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I DO think high prices intrigue us.
By: TheMadDruid : June 29th, 2015-16:05
Conversely, inexpensive watches might not grab our immediate attention. But sites like this and Hodinkee et al. can educate about the virtues of the less expensive. As for Richard Mille: I don't get it and I've never gotten it. If, in fact, that company e...
Very good question
By: docsnov : June 29th, 2015-21:15
I think MB&F are given praise by serious watch enthusiasts because the watches have movements designed by the best of the best watchmakers in the world and they use the best materials and finish their watches on the level of the highest end brands. As to ...
RM
By: tom2517 : June 29th, 2015-22:21
is a master of marketing. They don't make their own movements, frankly you can basically say they are just a watch case maker. RM makes around 4000 watches a year and yet they have over 20 boutiques world wide, not to mention all that marketing efforts. S...
RM
By: chu.loh : June 29th, 2015-23:50
RM is for the minority who drives Lambo to show off another expensive thing they can afford in life
China is not Switzerland's biggest customer ...
By: Marcus Hanke : June 30th, 2015-05:38
Sorry to correct you, but your statement is wrong. According to the official Swiss statistics, only Asia as a whole, including the strong Middle East, Japan, Korea, Singapore, Taiwan, Thailand, etc.) accounts for 52% of the export value. (Jan.-May 2015) C...
Interesting points, a few thoughts in return.
By: ThomasM : June 30th, 2015-07:23
It couuld be argued that ALL commercially available luxury goods are "overpriced" - how else would the owners afford their new cars, castles, or even new factories? But of course I don't think any of us would begrudge them their "rewards" of hard work and...
part of coveting psychology
By: Arie - Mr Orange : June 30th, 2015-02:48
Price is absolutely part of the 'coveting psychology' when it comes to watches. At least I think the (sub-conscience) thought is: Higher price, higher exclusivity. Of course if you get more into watches and understand more about the quality of finishing a...
I happened to see a higher list price watch today
By: cazalea : June 30th, 2015-16:20
I can't fathom it, but here it is -- perhaps the dealer is trying to get a "highest price" ranking or something? Both watchmaker and dealer are fiends (oops) I mean friends of the PuristS Cazalea ...