No - not our Art (Dr No) but for the sake of art.
The celebration of the Arts & Crafts could be a driver like people who buy watches with dragon mokugane, lacquered or engraved dials. In this VC range, the decoration is brought forward as a shield/mask to highlight the art but also, and even greater watchmaking art to make the orbiting mechanism behind the mask that tells time.
I must admit that 2 ladies I asked, separately but spookily congruently, commented that they are freaked out by masks in general, and would never have a watch from this range !
Maybe it's a girly thing?
Regards,
MTF